The Client.
American Express is a global payments company that offers products, insights, and experiences designed to enrich lives and drive business success. Founded in 1850 and headquartered in New York, its heritage of service and innovation continues today, with American Express cards—issued by both the company and partner institutions—accepted by millions of merchants worldwide.
The Objective.
Establish a consistent culture of gratitude across the company where recognition is based upon the AMEX “Blue Box Values” and “Leadership Behaviors” and where colleagues understand how, what and when to recognize. Inspire AMEX colleagues to think and feel differently about recognition through a re-energized experience. “Re-energize” the AMEX recognition brand consistent with AMEX colleague brand guidelines, thus creating a sense of familiarity, connection, and value.
My Role.
I was the sole designer, responsible for the brand curation and all creative deliverables shown below. I collaborated with a larger team, including Creative Strategists, Creative Directors, Senior Copy Writers, and Freelance Animators.
