The Client.
Birthsmarter is a modern childbirth education platform dedicated to helping families navigate pregnancy, birth, and early parenthood with confidence. Through thoughtfully designed classes, resources, and community support, Birthsmarter provides inclusive, evidence-based guidance that empowers parents to make informed decisions without pressure or judgment. Their approach blends science, real-world experience, and compassionate education to help families feel prepared for whatever their birth and postpartum journey may bring.
My Role.
As Lead Designer and Creative Director for Birthsmarter, I was responsible for maintaining and evolving the brand across a wide range of touchpoints. I designed custom illustrations, produced and edited video content, and created curriculum workbooks and educational materials used in their classes. My work also extended to digital design, including email campaigns and social media, ensuring the brand remained cohesive, engaging, and approachable across every platform.
