The Client.
Chicago 2025 is a city-focused initiative led by Holy Trinity Church to invest in the spiritual and social flourishing of Chicago’s neighborhoods. The campaign aims to strengthen community, develop new leaders, and support outreach efforts that bring hope and connection to people across the city. By focusing on neighborhood engagement, discipleship, and long-term investment in local communities, Chicago 2025 seeks to help cultivate a thriving and resilient city.
The Objective.
Develop a cohesive brand identity for the Chicago 2025 initiative to help communicate Holy Trinity Church’s vision for the city. The creative I developed included PowerPoint presentations, printed booklets, marketing materials, and social media assets. The creative direction focused on building clean and approachable deliverables to help clearly share their mission and engage with communities throughout Chicago.
My Role.
I was the lead brand designer on this client project, responsible for the brand curation and visual identity development. I collaborated with a web designer and a creative team of writers and photographers at Averson Creative, a boutique branding agency in Spokane, Washington.
