The Client.
Escape to Peace is a nonprofit dedicated to supporting teens who have experienced neglect, violence, and abuse. Since 2013, the organization has provided hope, healing, and stability through hands-on support—from meeting basic needs and offering self-regulation therapy to helping teens find safe housing and supportive educational opportunities. Their mission is to help vulnerable youth rediscover their potential and build more resilient lives.
The Objective.
Develop a new brand identity for Escape to Peace to better reflect their vision and mission. The brand identity included establishing the overall visual design, messaging, and marketing materials that convey hope, healing, and stability.
My Role.
I was the lead brand designer on this client project, responsible for the brand curation and visual identity development. I collaborated with a web designer and a creative team of writers and photographers at Averson Creative, a boutique branding agency in Spokane, Washington.